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Dr. Mohammad Zia

Dr Mohammad Zia

Assistant Professor

The George L. Argyros College of Business and Economics

Expertise: Marketing; Game Theory; Empirical Modeling; Competitive Strategy; Quantitative Models; Search-Based Advertising

Email: zia@chapman.edu

Education:: Sharif University of Technology, Bachelor of Science
Sharif University of Technology, Master of Business Admin.
The University of Texas At Dallas, Ph.D.

Recent Creative, Scholarly Work and Publications: Dominique Olié Lauga, Matthew Selove, Mohammad Zia (2024) Buying from a Competitor: A Model of Knowledge Spillover and Innovation. Marketing Science 0(0); Mohammad Zia and Dmitri Kuksov. “Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution,” Marketing Science 0(0).; Kuksov, Dmitri, and Mohammad Zia. "Benefits of Customer Loyalty in Markets with Endogenous Search Costs." Management Science 67.4 (2021): 2171-2190; Zia, Mohammad, and Ram C. Rao. "Search advertising: Budget allocation across search engines." Marketing Science 38.6 (2019): 1023-1037.; Kuksov, Dmitri, Ashutosh Prasad, and Mohammad Zia. "In-Store Advertising by Competitors." Marketing Science 36.3 (2017): 402-425.