Dr. Prashanth Nyer
Associate Professor
The George L. Argyros College of Business and Economics
Office Location: Beckman Hall 403I
- Education:
- University of Kerala, Bachelor of Science
University of Michigan, Ph.D.
Biography
Associate Professor of Marketing. Ph.D., The University of Michigan, Ann Arbor. Dr.
Nyer’s research focus is on consumer satisfaction and other aspects of consumer behavior
including attitude change, public commitment, and cross-cultural differences in consumer
behavior. He is frequently quoted in local and national publications on matters relating
to consumer behavior, and his research has been published in various journals including
the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, the Journal of Consumer Marketing,
the Journal of International Consumer Marketing and Psychology & Marketing. Dr. Nyer’s teaching interests include marketing management, and advertising management,
while his consulting work focuses on measuring and managing customer satisfaction
and customer lifetime value. Prior to academia, Dr. Nyer worked in product management
in the consumer products and industrial electronics industries.
-
Recent Creative, Scholarly Work and Publications
- Nyer, Prashanth U., Gopinath, M., & Glassman, M. (2017). The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract. Academy of Marketing Science.
- Gopinath, Mahesh, Myron Glassman & Prashanth Nyer (2015), “Biased Evaluation of Products Caused by Targeting Effect of Multilingual Product Packaging,” chapter in Market Dynamism & Sustainability: Things Change, Things Stay the Same,” Leroy Robinson (Ed.)
- Dellande, Stephanie and Prashanth U. Nyer (2010), “Investigating the Role of Public Commitment as a Motivator for Weight Loss,” Psychology & Marketing, 27 (1) 1-12
- Dellande, Stephanie and Prashanth Nyer (2008), "Public Commitment Leads to Weight Loss," Advances in Consumer Research, 36, 643.
- Gopinath, Mahesh and Prashanth U. Nyer (2009), “The Influence of Public Commitment on the Attitude Change Process: The Effects of Attitude Certainty, PFC and SNI,” International Journal of Research in Marketing, 26 (1) 60-68.